SEO is a very common online marketing method these days and while you can opt for the packages or the pay per performance campaigns from a professional SEO company, you must also opt for an external SEO consultant so that you can get the maximum benefits of the program at the best possible rates.
There are a lot of benefits that you can get when you select an external SEO consultant to overlook the program for you.
1. Expertise: A lot of SEO companies end up serving you nothing but mere link building services which are not backed by strategies or any kind of research. Not being in the domain actively, you’ll not be able to understand any of such strategies and might end up losing a few hundred or thousand dollar before you finally ask the SEO company to stop after a few months. When you have an expert overlooking the campaign for you, he can tell you if the work done is good enough for your business and will it get you the expected returns.
2. Unbiased review: Most times you have a single SEO provider who you trust but the process they adopt or the strategies they have will not be effective always. You need an unbiased, third party review of the campaign. This is only possible if you have an SEO consultant outside that company or else you’ll not get anything more than some tweaks to the existing process. SEO is a dynamic option for marketing and your strategy needs to be reevaluated as competition increases or decreases.
3. Time and Cost: Being a business person it would be difficult for you to devote a lot of time in understanding and evaluating the SEO process. If you have a consultant you can have him look over all activities for you. Also you can get the services at a very affordable rate starting at something like USD 99 per month which is fair enough when you are spending more than USD 500 per month on the SEO activity. You will also be sure that you are not overspending on SEO services that you are hiring because the expert can tell you the actual worth of these services, this will also make your provider a lot alert about what he/she does.